Like most great ideas, Greenies® started as a solution to a problem. That problem was bad breath. More specifically, Ivan's bad breath. Ivan was like a lot of dogs. His teeth had plaque and tartar. And the resulting gingivitis was making his breath downright unpleasant.
Something had to be done, but nothing worked. Luckily for Ivan, his owners were not ones to give up easily. Working with a board-certified veterinary nutritionist and other experts, they eventually developed the familiar Greenies® toothbrush-shaped dental chew we know today. However, the story doesn’t end there.
Greenies continued to refine the original formula, and created an extensive product line meeting the needs of many different types of dogs. Then Greenies took everything it learned and launched a line made especially for our feline friends.
Whether your heart belongs to a Lab, a Pug or a Tabby, you can always share in a daily dose of happiness™ with Greenies®.