This new protein combination gives new Greenies dental chews it's irresistible chewiness and is the reason why the product will break down quickly in your dog's digestive system. In fact, scientists showed us that after 24 hours in a simulated digestion test, a whole petite new Greenies dental chew was reduced to absolute mush! How's that for digestible?

Try it yourself, toss a new Greenies dental chew into a glass of water and see how soft it gets after only a few hours.

95.7% Digestible: New Greenies dental chews are 96% digestible - that's more than your average dry dog food (80-85%). That means that your dog's body can easily absorb and use all those good vitamins and minerals that we've added to the formula!

Breaking Up Is Easy to Do: New Greenies dental chews have a new shape! Not only does the new toothbrush have more nooks and crannies to clean teeth, it also has more natural break points to help a dog naturally chew it into small, easily-digested pieces.

It's All in the Chew: Last but not least, you can see how chewy the new Greenies dental chew is. This chewy texture actually makes it easier for dogs to lovingly gnaw new Greenies dental chews into delicious little bits that are easy to swallow and digest.

Independent studies have shown that feeding one nutritious new Greenies dental chew per day resulted in a:

69% reduction in tartar (calculus)
10.5% decrease in plaque formation
77% reduction in dental stain formation
31% reduction in bad breath


Nutrition and Feeding:

New Greenies dental chew recipe is chock full of high-quality proteins, vitamins and minerals. In fact, we've put in every single nutrient that your dog needs to live (warning: don't let your dog know, he'll request a diet of 100% New Greenies dental chews). It's high in protein, low in fat and nutritionally complete for adult dog maintenance.

Greenies are relatively low in calories but be sure t

Crude Protein (min) 52%
Crude Fiber (max) 1.5%
Crude Fat (min) 5%
Moisture (max) 15%

Gelatin, wheat protein isolate, glycerin, soy protein isolate, sodium caseinate, natural poultry flavor, hydrogenated starch hydrolysate, lecithin, vegetable oil (preserved with mixed tocopherols), minerals (magnesium amino acid chelate, calcium carbonate, zinc sulfate, ferrous sulfate, copper sulfate, manganese sulfate, calcium pantothenate, potassium iodide), vitamins (dl-alpha-tocopherol acetate [source of vitamin E], L-ascorbyl-2-polyphosphate [source of vitamin C], vitamin B12 supplement, niacin supplement, vitamin A supplement, riboflavin supplement, vitamin D3 supplement, biotin, pyridoxine hydrochloride [vitamin B6], thiamine mononitrate [vitamin B1], folic acid), dehydrated tomato, apple pomace, ground flaxseed, dehydrated sweet potato, cranberry fiber, potassium sorbate (to preserve freshness), choline chloride, taurine, carotene, chlorophyll.

Like most great ideas, Greenies® started as a solution to a problem. That problem was bad breath. More specifically, Ivan's bad breath. Ivan was like a lot of dogs. His teeth had plaque and tartar. And the resulting gingivitis was making his breath downright unpleasant.

Something had to be done, but nothing worked. Luckily for Ivan, his owners were not ones to give up easily. Working with a board-certified veterinary nutritionist and other experts, they eventually developed the familiar Greenies® toothbrush-shaped dental chew we know today. However, the story doesn’t end there.

Greenies continued to refine the original formula, and created an extensive product line meeting the needs of many different types of dogs. Then Greenies took everything it learned and launched a line made especially for our feline friends.

Whether your heart belongs to a Lab, a Pug or a Tabby, you can always share in a daily dose of happiness™ with Greenies®.