• Recommended for senior or overweight cats aged 7 years and up
• Zero grains, gluten, wheat, beef, corn, or soy
• Zero rendered meals, by-product meals or artificial preservatives
• Balanced proteins and fats to help manage weight
• Omega oils to promote skin and coat wellness
• Prebiotics and probiotics to support healthy digestion
• Added taurine for vision and heart function
• Antioxidants for increased immunity
• Wholesome berries, fruits and herbs

Crude Fat (min) 14%
Moisture (max) 10%
Crude Protein (min) 30%
Crude Fiber (max) 5%

De-boned turkey, potato flour, peas, pea fibre, whole dried egg, potatoes, tomato, flaxseed, apples, canola oil (preserved with mixed tocopherols), alfalfa, de-boned salmon, de-boned duck, natural flavour, coconut oil (preserved with mixed tocopherols), lecithin, carrots, pumpkin, bananas, blueberries, cranberries, raspberries, blackberries, papayas, pineapple, grapefruit, lentil beans, broccoli, spinach, cottage cheese, alfalfa sprouts, dicalcium phosphate, calcium carbonate, phosphoric acid, sodium chloride, potassium chloride, DL-methionine, taurine, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, inositol, vitamin A supplement, thiamine mononitrate, d-calcium pantothenate, pyridoxine hydrochloride, riboflavin, beta-carotene, vitamin D3 supplement, folic acid, biotin, vitamin B12 supplement), minerals (zinc proteinate , ferrous sulphate, zinc oxide, iron proteinate, copper sulphate, copper proteinate, manganese proteinate, manganous oxide, calcium iodate, sodium selenite), dried kelp, L-lysine, dried chicory root, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, dried Aspergillus niger fermentation product, dried Aspergillus oryzae fermentation product, yucca schidigera extract, yeast extract, L-carnitine, marigold, dried rosemary.

NOW! is a unique dry pet food that combines the unaltered goodness of raw meats with the convenience of a dry kibble, slow cooked in small batches for unsurpassed taste!

NOW! re-creates the way our pets should eat and gives them that high quality, home cooked style meal we eat every day! No more fuss.no more hassle.just healthy, wholesome, human grade goodness!

Finally, a grain-free pet food which combines only fresh hormone free and preservative free meats (turkey, duck & salmon), with garden fresh vegetables, coconut and vegetable oils, farm fresh fruit and select anti-oxidant rich berries. NOW! pet foods are formulated without meat meals, by-product meals, or animal fats ( 100% render free).

NOW! is the first ultra premium, grain-free pet food that features the appropriate, industry standard levels of protein and fat pet owners have been waiting for!

* NO Rendered Meats
* NO Rendered Oils
* NO Grains
* NO Ethoxyquin, BHA or BHT
* Moderate Protein
* Moderate Fat
* Digestive Enzymes Plus Pre & Pro-biotics